I’m switching things up this week and bringing my found item {or rather brand} to you a bit early. DÔEN is a California-based clothing line that embodies the essence of California cool. The Time’s magazine calls it “a casual line that empowers.” You want to learn more, right?

Sisters Margaret and Katherine Kleveland launched the brand two weeks ago after working for years in the fashion industry. These ladies saw not only an opportunity but an imperative to create a line in which women are at the leaders, not just the designers or consumers. Their underlying mission is to improve the role and voice of women in fashion. To further their commitment, DÔEN has partnered with Room to Read and committed to creating a unique children’s piece, each season, where 100% of the profits to benefit this non-for-profit’s mission to promote literacy and gender equality.

I have made it one of my many intentions this year to purchase items that are ethically made and from lines that have a social conscience. And thus I don’t feel bad splurging on this dress for our upcoming trip to Tulum. I encourage you to check out their beautiful site. I promise you’ll find a piece you can’t live without.